Instagram Threads is a camera-first messaging app that helps you stay connected to your close friends

. It is a standalone app designed with privacy, speed, and your close connections in mind.

You can share photos, videos, messages, Stories, and more with your Instagram close friends list. 

 You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most

Threads is also a Twitter competitor launched by Facebook-parent Meta

10 million users signed up for the app in the first seven hours after its launch, including a large number of brands, celebrities, journalists and many other prominent accounts